Kwimeko yokhuphiswano lweemarike ezinobunzima, uyilo lwemascot lube sisicwangciso esibalulekileyo sokuthengisa uphawu. I-mascot ngummeli obukekayo kwaye owahlukileyo olungiselelwe ishishini okanye uphawu, onokuzisa uncedo oluninzi kunye neenzuzo kwishishini.
Okokuqala,uyilo lwe-mascot lunokuphucula umfanekiso we-brand kunye nokuqatshelwa kwamashishini. Umfanekiso okhethekileyo kunye nonomtsalane we-mascot unokwenza amashishini avelele kwimarike.
Inokuba ngumqondiso weshishini, ovumela abathengi ukuba bachonge ngokukhawuleza iimveliso okanye iinkonzo zenkampani phakathi kwabaninzi abakhuphisana nabo. Ngokunxibelelana ne-mascot, abathengi banokukhumbula uhlobo lweshishini nzulu ngakumbi kwaye baseke unxibelelwano lweemvakalelo.
Okwesibini,uyilo lwe-mascot lunokuphucula ibali lenkampani kunye nokuvakala kweemvakalelo. Umfanekiso onomdla kunye nothandekayo wemascot uhlala uvuselela iresonance yabathengi kunye nempendulo yeemvakalelo. Ngebali, umfanekiso kunye neempawu ze-mascot, amashishini anokudlulisa ingcamango ye-brand yawo, ixabiso kunye nenkcubeko kubathengi. Abathengi banokuziva ukhathalelo kunye nokufudumala kweshishini ngokunxibelelana kunye nokunxibelelana ne-mascot, ukuze baseke ukuthembeka kunye nesazisi sophawu.
Ukwengeza, uyilo lwemascot lunokukhuthaza ukuthengisa kunye nokuthengisa kwamashishini. Umfanekiso wemascot onomdla kunye nothandekayo unokuba yinto ekugxilwe kuyo kunye nokuqaqamba kwemisebenzi yentengiso yeshishini. Amashishini anokusebenzisa iimascots kwintengiso, imathiriyeli yokuthengisa, imidiya yoluntu kunye nezinye iindlela ukutsala umdla wabathengi kunye nokwandisa ukuvezwa kohlobo. Umfanekiso kunye neempawu ze-mascot nazo zingasetyenziselwa ukuyila ukupakishwa kwemveliso, ukubonisa, njl., Ukwandisa umtsalane kunye nokuthengiswa kweemveliso.
Ekugqibeleni,uyilo lwe-mascot lunokuphucula inkcubeko yenkampani kunye nomanyano lweqela leshishini. Umfanekiso onomdla kunye nothandekayo we-mascot unokuba ngummeli kunye nesimboli sabasebenzi ngaphakathi kweshishini. Abasebenzi banokuva ukhathalelo kunye nokufudumala kweshishini kwaye baphucule imvakalelo yokuba kunye kunye nomanyano ngokusebenzisana kunye nokunxibelelana ne-mascot. Umfanekiso kunye neempawu ze-mascots zinokusetyenziswa kulwakhiwo lwenkcubeko yenkampani, uqeqesho lwabasebenzi, njl., Ukuhambisa ixabiso lequmrhu kunye nomoya weqela.
Ixesha lokuposa: Nov-20-2023
